Polaris is a series of interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. Season 1 guests include executives from Coca-Cola, Neiman Marcus, Sur La Table and more.
In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy. What will it look like when we’re out of the pandemic, what will it look like in 30 years? Tune in to find out.
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In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.
Melissa has overseen CI&T's retail strategy and industry perspective for over a year now, after 2 years in merchandising strategy at Target, 6 years covering omnichannel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation. She is also a RetailWire BrainTrust Expert.
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In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.
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In this episode Justin Kahn, Former Executive Director of Global Retail Experience at Warner Bros. Entertainment, and Daniel Yaffe, COO & Co-founder at AnyRoad, will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.
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In this episode, Greg Klingaman, Global Reserve Retail Director at Diageo, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the new era of luxury retail and what role physical stores as we know it, have in the evolving retail landscape.
They’ll also talk about Diageo's recent opening of Johnnie Walker Princes Street in Edinburgh, an exquisite brand experience centre and retail flagship for the world’s #1 Scotch whisky.
Thanks for tuning in to Polaris. If you’re interested in discovering more content like this subscribe to our podcast and check out www.anyroad.com/blog
In this episode, Max Lenderman, Experience Economy Pioneer, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it's been, its current state, where it's going, and most importantly–how do you get there?
Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: Brand Experience and Brand Purpose.
As founder and chief creative officer, he is a pioneering authority on purpose-led brand building, and has led campaigns for American Express Small Business Saturday, Dominos Oh Yes We Did, VW Safe Happens, and Baby Carrots Eat ‘Em Like Junk Food.
He is also a columnist for Adweek, teaches at the University of Colorado, and consults various start-ups in tech, cannabis, and good food.
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In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences.
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