Polaris - Interview Series
Episode 8: Why Brands Are Moving From Traditional Advertising to Branded Experiences

Episode 8: Why Brands Are Moving From Traditional Advertising to Branded Experiences

August 12, 2021

In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences.

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Episode 7: The Return of In-person Experiences

Episode 7: The Return of In-person Experiences

May 4, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe, in-person events, specific safety measures, and what the experience economy will look like in a post-COVID and post-vaccine world.

Episode 6: The Role of Experiences in PR Strategy

Episode 6: The Role of Experiences in PR Strategy

April 30, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe, in-person events, specific safety measures, and what the experience economy will look like in a post-COVID and post-vaccine world.

Episode 5: Building Community Through Experiences

Episode 5: Building Community Through Experiences

March 5, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Jen Mullin, VP of Marketing at Malwarebytes and Daniel Yaffe, COO & Co-founder at AnyRoad talk about building community–aka brand love–through various consumer experiences, and the digital transformation of experiences.

Episode 4: The Future of Retail Experiences

Episode 4: The Future of Retail Experiences

February 10, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Karen Katz, former CEO at Neiman Marcus Group and Daniel Yaffe, COO & Co-founder at AnyRoad explore the acceleration of digital transformation in retail, how it affects consumer engagement now, and the future of retail experiences.

Episode 3: The Business Case for Brand Homes

Episode 3: The Business Case for Brand Homes

January 14, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Christian Lachel, VP and Executive Creative Director at BRC Imagination Arts (creators of The Heineken Experience, The Henry Ford Museum, The Las Vegas Raiders Tour Experience, Rock and Roll Hall of Fame, The Ford Rouge Factory Tour, and more!) and Daniel Yaffe, COO at AnyRoad breakdown what a brand home is, why you need one, how to measure impact, and how to make a business case for it.

Episode 2: Building Brands Through Retail Experiences

Episode 2: Building Brands Through Retail Experiences

January 11, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Natalie Brown, Head of Marketing at Sur La Table and Daniel Yaffe, COO at AnyRoad chat about creating the brand purpose at Sur la Table, challenges and surprises along the way, and the future of customer experiences for retail.

Episode 1: Growth Through Emotional Connections

Episode 1: Growth Through Emotional Connections

December 10, 2020

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Francisco Crespo, former Chief Growth Officer at Coca Cola and Daniel Yaffe, COO at AnyRoad, explore how brand growth can be achieved and measured, through creating emotional experiences and connections with consumers.

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