Polaris - Interview Series
Episode 14: The State of the Experience Economy

Episode 14: The State of the Experience Economy

April 18, 2022

In this episode, Joe Pine, Co-founder, Strategic Horizons LLP and Author of The Experience Economy, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the current and future state of the experience economy. What will it look like when we’re out of the pandemic, what will it look like in 30 years? Tune in to find out.

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Episode 13: Retail Trends That Will Shape 2022

Episode 13: Retail Trends That Will Shape 2022

February 22, 2022

In this episode, Melissa Minkow, Director of Retail Strategy at CI&T, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the future of retail, trends retailers should embrace, and predictions for 2022.

 

Melissa has overseen CI&T's retail strategy and industry perspective for over a year now, after 2 years in merchandising strategy at Target, 6 years covering omnichannel, e-commerce, and social media retail at Gartner, a stint in pharmaceutical market research, and the completion of a Kellogg MBA. She is a retail futurist whose methodology is rooted in cross-industry consumer insights and innovation. She is also a RetailWire BrainTrust Expert.

 

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Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences

Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences

January 14, 2022

In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices.

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Episode 11: Redefining Experiential Retail: The Harry Potter Story

Episode 11: Redefining Experiential Retail: The Harry Potter Story

December 7, 2021

In this episode Justin Kahn, Former Executive Director of Global Retail Experience at Warner Bros. Entertainment, and Daniel Yaffe, COO & Co-founder at AnyRoad, will give you an inside look at the story behind the Harry Potter retail experience, and discuss the need to change the way you think about traditional retail.

 

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Episode 10: A New Era of Luxury: Experience Is Key

Episode 10: A New Era of Luxury: Experience Is Key

November 16, 2021

In this episode, Greg Klingaman, Global Reserve Retail Director at Diageo, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about the new era of luxury retail and what role physical stores as we know it, have in the evolving retail landscape.

They’ll also talk about Diageo's recent opening of Johnnie Walker Princes Street in Edinburgh, an exquisite brand experience centre and retail flagship for the world’s #1 Scotch whisky.

Thanks for tuning in to Polaris. If you’re interested in discovering more content like this subscribe to our podcast and check out www.anyroad.com/blog

Episode 9: The Experience Economy: Adapt or Die

Episode 9: The Experience Economy: Adapt or Die

November 8, 2021

In this episode, Max Lenderman, Experience Economy Pioneer, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about everything Experiential Marketing. Where it's been, its current state, where it's going, and most importantly–how do you get there?

Max Lenderman is the leading voice at the vanguard of two massive trends in branding and innovation: Brand Experience and Brand Purpose.

As founder and chief creative officer, he is a pioneering authority on purpose-led brand building, and has led campaigns for American Express Small Business Saturday, Dominos Oh Yes We Did, VW Safe Happens, and Baby Carrots Eat ‘Em Like Junk Food. 

He is also a columnist for Adweek, teaches at the University of Colorado, and consults various start-ups in tech, cannabis, and good food.


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Episode 8: Why Brands Are Moving From Traditional Advertising to Branded Experiences

Episode 8: Why Brands Are Moving From Traditional Advertising to Branded Experiences

August 12, 2021

In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences.

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Episode 7: The Return of In-person Experiences

Episode 7: The Return of In-person Experiences

May 4, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe, in-person events, specific safety measures, and what the experience economy will look like in a post-COVID and post-vaccine world.

Episode 6: The Role of Experiences in PR Strategy

Episode 6: The Role of Experiences in PR Strategy

April 30, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Dr. Monica Gandhi, Professor of Medicine and Infectious Diseases at UCSF and Daniel Yaffe, COO & Co-founder at AnyRoad talk about best practices and strategies for hosting safe, in-person events, specific safety measures, and what the experience economy will look like in a post-COVID and post-vaccine world.

Episode 5: Building Community Through Experiences

Episode 5: Building Community Through Experiences

March 5, 2021

Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers.

In this episode, Jen Mullin, VP of Marketing at Malwarebytes and Daniel Yaffe, COO & Co-founder at AnyRoad talk about building community–aka brand love–through various consumer experiences, and the digital transformation of experiences.

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